Free food, drinks, entertainment- and yet, hardly any customers or staff really like company events. This raises the question “Why not?” The answer is simple. Those events often are stiff, boring and on top of everything, they are work. Why should one attend them if one instead could spend time with one’s family or enjoy one’s time off?
The right approach
Very often, these events don’t have a very personal touch to them. No matter if the event is organized for customers or for internal staff: the guests want to feel welcome and appreciated instead of preached down to. This can be achieved by picking the right location and by balancing professionalism with a somewhat easygoing flair. There are several games you could make everyone play at internal events, but sometimes it might even be enough to have the right emcee, someone who can create this casual atmosphere. After all, there is the argument that some of the classic party games were perceived as too childish. The team spirit can also be enhanced through an offer of different fun activities, such as an ice rink, a Roulette table or a learning activity like a joint cooking class at the company party. These activities can have a great effect on the team and keep everyone enthusiastic and motivated in the long run.
Not every company has the necessary budget for large, extravagant ideas, though. This brings me back to my first sentence: the way to someones’ heart is through their stomach- in this case, we are talking about love for one’s company! Who does not like great food and drinks? So what about a special company cocktail? If you add a fun explanation of the ingredients and its taste, this can already be an ice breaker at many events.
In addition, as a cake designer, I can recommend a Corporate Cake. It has a special way of strengthening the team spirit and it also tastes amazing. The secret? Get small cookies, cakes or cupcakes decorated with the corporate logo and use them as party favors for your guests to take home. When they bring those sweet treats home, it will also be much easier for their families to accept that your staff might have to spend an occasional evening at a work event.